pergamina
brand design & visual identity
about the project
pergamina is a conceptual publishing house and bookstore that reimagines the physical book as a meaningful and enduring object within a predominantly digital context. the project is rooted in heritage, craftsmanship and care, drawing inspiration from medieval bookmaking, gothic typography and arts & crafts principles, all reinterpreted through a contemporary visual language.
the design process evolved naturally, starting from the study of medieval calligraphy, gothic letterforms and historical writing systems, and translating their structural logic and expressiveness into a modern identity. one of the key conceptual decisions was the creation of a distinctive symbol by linking the letter “g” from pergamina with the idea of bookmarks and medieval banners, resulting in an icon with strong character and high recognisability.
pergamina positions books not as disposable products, but as cultural artefacts, carefully edited, designed and presented. its visual system reflects permanence, continuity and respect for storytelling, proposing a timeless approach to how literature is preserved and experienced today.
result & outcome
the resulting brand is bold, expressive and highly distinctive, embracing an eclectic visual language that combines belgian and french illustration influences, geometric motifs and flat, vibrant colour compositions. this deliberate mix reflects the diversity of literary genres and voices, different in form yet united by a shared cultural value.
throughout the project, i deepened my research into typographic design, lettering and calligraphy, focusing on how to construct letterforms with strong visual interest while maintaining balance and coherence within the logo and broader brand system. this process strengthened my understanding of typography as both a functional and expressive tool.
in addition, pergamina allowed me to explore new artificial intelligence tools as part of my creative workflow, integrating them thoughtfully into the design process rather than using them as a replacement for conceptual thinking.
pergamina represents my interest in editorial design, cultural branding and visual storytelling, and stands as an exploration of how tradition and modernity can coexist through design.
