queque quiero
brand design & packaging
about the project
queque quiero is a brand project born from the desire to transform memory, affection, and tradition into a contemporary visual and narrative identity. the project explores how food, specifically homemade baking, can act as an emotional bridge between past and present, drawing inspiration from the gestures, recipes, and rituals passed down through generations.
the brand was developed with a strong focus on craftsmanship, nostalgia, and closeness, translating these values into a warm, human-centred identity. through a careful balance between tradition and modern sensibility, the project seeks to celebrate the emotional dimension of baking while remaining relevant within a contemporary context. from concept to execution, every decision was guided by the idea of “baking memories” as the core narrative of the brand.
my role involved the development of the concept, naming, brand voice, and visual identity, overseeing the project from strategy to storytelling and design. the objective was to create a brand that feels intimate, honest, and emotionally resonant, while remaining flexible and adaptable across different formats and touchpoints.
result & outcome
the main outcome of this project is a brand that prioritises emotional authenticity over commercial language, connecting with its audience through shared memories and cultural references. by starting with language and collective memory, the brand builds a narrative that feels familiar, caring, and human.
these values were translated into a handcrafted visual identity, where warmth, imperfection, and simplicity play a central role. the result is a cohesive brand that communicates care, tradition, and nostalgia through both its storytelling and design decisions, offering a solid foundation for future growth while remaining true to its origins.
